Internet Marketing

Built the Site - What Now?

You have had your web site designed and put on-line. Now you need to encourage your potential customers to look at it. Given the sheer number of web sites on the Internet today, your customer is very unlikely to just stumble upon your site, so you need to actively generate interest in your site.

Search Engine Optimisation (SEO)

When people start looking for something on the Internet, the majority go to a search engine. There are hundreds of them out there, but a large percentage of surfers use the most popular ones, such as Google, Yahoo and Altavista.

Solution:

Optimising a web site for search engine crawlers increases traffic and the likelihood that potential customers will find you. We start to incorporate SEO during the development phase, using relevant title tags, keywords, creating a search engine friendly site map and relevant internal links to increase your page ranking.

Reaper Enterprises will start you off by submitting your site to be listed on major search engines on your behalf. Recommended next steps are to capitalise on Google adwords - a phenomenal e-marketing tool to increase traffic to your site. Reaper Enterprises actively encourages its customers to use Google adwords to increase site traffic and are happy to set up a Google adwords account for you. We also work with Google so that we can guarantee you a first page Google.co.uk listing on your chosen 5 keywords - Click here for more details on our Five for Ninetynine! offer.

Have you been contacted by an SEO consultanty offering you a guarantee that they will get you the first place listing on Google? Be wary of emails such as this, Google do not offer guarantees like this. So it is likely that there will be some small print! Google have a very clear document giving advice on search engine optimisation - Click here to read the Google advice. Yahoo! have put together a simpler, but very useful document - Click here to read the Yahoo advice.

Banner Advertising

An expensive form of advertising on the Internet that can be effective in the right conditions. We can design the banner advertisement for you, making it eye catching and prompting a 'call to action'.

Affiliate Programmes

An affiliate program owner only pays a commission for successful referrals (e.g. sign-ups for further information; confirmed sales, etc), and in the meantime their promotional links are on all their affiliate web sites displayed for FREE, for anybody to see, thereby increasing your visibility, brand name, traffic, turnover and valuation. Amazon.com was the first web site to introduce the idea of an affiliate programme in 1996. Amazon.com is a great example to see how well it can work - their logo is on the front page of thousands of web sites around the world. Currently, you can earn additional revenue off your site by adding Google Adsense.

Web Accessibility Initiative (WAI)

WAI helps to make web sites more accessible to people with disabilities. Making a website accessible links in with search engine optimisation as it aims to enhance the interaction between the development components used and the viewer's experience.

Reaper Enterprises Ltd. Is able to test your website and make any necessary adjustments so it is WAI compatible.

Internet consultancy : domain names : web design : e-commerce : Internet marketing
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