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Products & Services // Marketing - Copywriting

Write Right

Tell us about your brand; traits, tone, current communications, what you know about your target market, and what your business goals are and we'll put our keyboards to good use to boost your conversions by revamping your website copy.

Professional content = serious business. But what is professional content?

It doesn't mean having a graduate level reading level, nor that your website can't have a sense of humour. It does mean that the tone is appropriate for the brand identity and target market (not to mention be checked for spelling & grammar).

Your copy should have a consistent voice and style. Great website copy provides clear information, has a content hierarchy and most importantly, resonates with the visitor. Quite simply, it doesn't make the visitor think. From an SEO perspective, you want keyword density without sacrificing legibility. So having a string of keywords won't help.

The Difference

Conversions nearly doubled after Grey4Gold's website copy & design were revamped by us.

When we revamped Grey4Gold's website design we also audited the copy for calls to action and clarity. What we found was an opportunity to provide clearer direction via copy and improve the user experience through improved content hierarchy and design. The result: The number of conversions increased by 94.20% & the bounce rate improved by 5.21%.

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