Category Archives: User Experience

3 Tips to Mobile Optimise your Website

By maureen | Published: April 20, 2012
81% of Smartphone users have looked for local information

Nearly 6% of all potential sales are lost because the website isn’t mobile-optimised according to Internet Retailing.  The lost traffic can be a permanent loss as well – 61% of customers are unlikely to return to that website, either on a desktop or mobile device.  With 17 million Brits expected to be accessing the internet [...]

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Impact of Colour on E-commerce Websites

By maureen | Published: April 20, 2012
The impact of colour on e-commerce websites

Drawn in by the red sale sign in the window? You’re not alone.  Expanding on how colour impacts your design, this infographic shows how colour affects purchase choices and how it can attract certain consumers.

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Design // Choosing the right colours

By maureen | Published: March 5, 2012
Colour meaning - green

The colours you use in your brand and on your website affect consumer perception & brand recognition – brand recognition increases 80% with colour. Think of Tiffany & Co – are you thinking Tiffany blue?  Or how about Selfridges?  Seeing their yellow bags?  Consistent colour usage not only helps to build brand recognition, how you [...]

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Content Marketing Strategy // Inspire, Involve, Interest, Individual

By maureen | Published: November 23, 2011
appreciate

Content marketing can drive traffic, generate links and increase stickiness.  These 4 I’s: Inspire,  Involve,  Interest,  Individual should serve as the foundation to your content marketing strategy.  Take time to create or curate content so every page/article has something in it for the visitor. 

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E-commerce // M2E Pro Magento Extension Review

By maureen | Published: October 18, 2011

If you run an eBay shop alongside a Magento powered e-commerce website, M2E Pro lets you run both shops using Magento.  Before you buy, find out if it’s worth the $199 purchase price.

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