Tag Archives: tips

Google // Adwords

Google Adwords Area

Ads are a great way to drive sales during the Christmas season.  An effective Google AdWords campaign doesn’t generate clicks.  It generates sales.  Start with a basic understanding of AdWords and why your landing page matters.

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Magento // Static Blocks

Use of static blocks in Magento

Static blocks let you create, edit and maintain content on non-CMS Magento pages without having to know html or edit the core files every time.  Find out how to create, edit and add them to your Magento website today.

Posted in Content, Customers, Design, Ecommerce, Magento, Marketing, Tips | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

Colour // Strategy

Tap into the subconscious by using smarter colour choices in your website design.  Finding the perfect balance of accent vs. neutral colours online is an important part of the marketing mix.

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SEO // Factors

The coveted first page search engine results placement doesn’t have a magic formula, but it does have logic.  Here are four factors that influence your search engine ranking.

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Link // Shorteners

Link shorteners are great for sharing websites in Twitter and pasting lengthy links in an email (it just looks neater when shortened).  We’ve done a round up of free link shorteners; their pros and cons.

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