Tag Archives: content strategy

Google // Adwords

By maureen | Published: November 16, 2011
Google Adwords Area

Ads are a great way to drive sales during the Christmas season.  An effective Google AdWords campaign doesn’t generate clicks.  It generates sales.  Start with a basic understanding of AdWords and why your landing page matters.

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Content // Storytelling

By maureen | Published: November 2, 2011

Twitter’s release of Twitter Stories is part of an ongoing trend in website content that focuses on storytelling and users making the web more personal and more social.

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Facebook // Insights

By maureen | Published: November 1, 2011
Facebook Insights Tab

Facebook is releasing a new Insights tab (you can preview the new insights via the Insights link on your Facebook page).  You can now see what posts are generating noise & just how far your Facebook page reach is.

Posted in Facebook, Marketing, Social Media | Also tagged , , , , , , , | 1 Comment

Magento // Static Blocks

By maureen | Published: October 25, 2011
Use of static blocks in Magento

Static blocks let you create, edit and maintain content on non-CMS Magento pages without having to know html or edit the core files every time.  Find out how to create, edit and add them to your Magento website today.

Posted in Content, Customers, Design, Ecommerce, Magento, Marketing, Tips | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

Website Design // 4 models, so many possibilities

By maureen | Published: August 22, 2011

You’re viewing this on a rectangle.  The biggest limitation in website design is how to work within a rectangle; monitors, laptops, iPads, 3G/4G phones all have a rectangular screen on which a site can be viewed.

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Colour // Strategy

By maureen | Published: August 15, 2011

Tap into the subconscious by using smarter colour choices in your website design.  Finding the perfect balance of accent vs. neutral colours online is an important part of the marketing mix.

Posted in Content, Design, Marketing, Tips, User Experience | Also tagged , , , , , , , , , , , , , , , , | 1 Comment