Category Archives: Content

Impact of Colour on E-commerce Websites

By maureen | Published: April 20, 2012
The impact of colour on e-commerce websites

Drawn in by the red sale sign in the window? You’re not alone.  Expanding on how colour impacts your design, this infographic shows how colour affects purchase choices and how it can attract certain consumers.

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Design // Choosing the right colours

By maureen | Published: March 5, 2012
Colour meaning - green

The colours you use in your brand and on your website affect consumer perception & brand recognition – brand recognition increases 80% with colour. Think of Tiffany & Co – are you thinking Tiffany blue?  Or how about Selfridges?  Seeing their yellow bags?  Consistent colour usage not only helps to build brand recognition, how you [...]

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SEO // Periodic Table & Tips

By maureen | Published: January 24, 2012

Search Engine Optimisation is evolving and this Periodic Table of SEO factors can help you understand what helps and what hinders your SEO efforts.

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Content Marketing Strategy // Inspire, Involve, Interest, Individual

By maureen | Published: November 23, 2011
appreciate

Content marketing can drive traffic, generate links and increase stickiness.  These 4 I’s: Inspire,  Involve,  Interest,  Individual should serve as the foundation to your content marketing strategy.  Take time to create or curate content so every page/article has something in it for the visitor. 

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Content // Storytelling

By maureen | Published: November 2, 2011

Twitter’s release of Twitter Stories is part of an ongoing trend in website content that focuses on storytelling and users making the web more personal and more social.

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