Pinterest // For business

Pinterest is one of the hottest social networks at the moment.  Our Pinterest for Business guide looks at how to find and engage your fans, learn what visuals are working for you, and helpful guidelines to pinning.  Not familiar with Pinterest?  Read our blog post introduction to Pinterest.

Find out if you’ve been pinned

Find out if an image or video has been pinned from your website (so this won’t show any of your images that have been pinned from another website or uploaded by user) by going to:

pinterest.com/source/yourwebsite.com/
(replace yourwebsite.com with your website address, minus the www)

If nothing has been pinned, you’ll end up on a 404 page.

Why bother?

  • Find out what visuals your visitors are sharing
    Knowing what content people are pinning from your website gives you a great idea of what visual content appeals to visitors.  And knowing what visual content appeals to visitors enables you to focus on the visual content your visitors want.
  • See how well the images are travelling – each pin shows how many likes/repins/comments the image received
  • Read what people think about the visual through the captions & comments
  • Find your fans on Pinterest.  Underneath the pin it will show the username & the board the image was pinned to.  You can now follow that board or all the user’s boards & engage with the content that they pin.

Captions change, source-links don’t

There are 2 ways an image can be credited to the original source: in the image caption and in the source-link.

If an image has been pinned from a website, Pinterest will source-link the image to the website, and if the image is repinned the source-link remains the same.  So if your image is used on another website and pinned from there, the other website will benefit from traffic/interest generated from your image.

An image caption can be changed by every user who repins it though.  So pinning an image with the copyright/credit info in the caption doesn’t mean that information will be in every repin.

Make an impression on your images

Avoid losing credit for images you create by putting copyright/credit/watermark  (basically any identifying text) directly on your image.  So even if your image is used on another website & pinned from there, or saved and then uploaded, you’re still receiving credit & hopefully traffic, from it.

Pinning

If you’re setting up a Pinterest account for your business, there’s a few things to remember:

Pin the page the image is on – this is particularly relevant for blogs.  If the image is on the blog’s homepage, don’t pin it from there.  Instead, pin it from the blog post so when someone clicks through they’re not brought to a page that may no longer have the image on it.

Don’t just make it about you.  Of course it’s a great idea to share your visual content on Pinterest.  But it’s not a great idea to just share your content.  Pinterest is a community, so engage with it and like/comment/repin what other people in the community pin.  Provide pins and boards that are, well, interesting.

It’s visual.  This may sound silly, but Pinterest is a visual medium, so if you want to be pinned or repinned, use beautiful or inspiring visuals.  The image sells a lot more than the caption will.

Most pins are repins. If you’re pinning something about your business then make sure the source link is relevant and that you also have a great caption.  A lot of users won’t edit the caption so you can use those 500 characters to reinforce your brand, offering, or website address.

Your image, but no credit?

Pin etiquette asks users to credit sources, but it’s not a perfect world so this doesn’t always happen.  If you see your image on Pinterest and it’s not credited or linked back to you, you can leave a comment on the pin asking the pin owner to update the source-link.  Note, users can’t update the source-link of images they’ve repinned.

Cautions

Pinned photos go on Pinterest’s servers

According to Living Locurto, when a photo is pinned onto Pinterest, it goes onto Pinterest’s servers.  This means that removing the photo from your website/server won’t remove it from Pinterest.  You can request an image be removed from Pinterest, but there’s no guarantee when, or if, it will be removed.

Pinterest can sell the images you upload

TechFlash.com reported on 21 February 2012  that Pinterest’s service agreements gives it the right to sell images that users upload:

‘By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.’

Don’t want your content pinned?

If you don’t want your content pinned, you can enter a bit of code into the page head:

<meta name=”pinterest” content=”nopin” />

When a visitor tries to pin something, they’ll get a message saying “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”

Of course, this doesnt’ mean your image won’t end up on Pinterest. Because Pinterest allows uers to upload images, the visitor can simply save your image to their computer then upload it to Pinterest. And unless the person is quite conscientious about linking the image to the original website, it’s unlikely that you’ll receive any referrals because of your pinned image, or be able to use the pinterest/source to see if anything’s been pinned.

Toolkit // Pinterest

Related Posts:

represent and warrant that: (i) you either are the sole and exclusive owner of all Member Content that you make available through the Site, Application and Services or you have all rights, licenses, consents and releases that are necessary to grant to Cold Brew Labs the rights in such Member Content, as contemplated under these Terms.
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  • By 2012 & The Rise of Images on December 11, 2012 at 1:50 pm

    [...] Pinterest for Business is a blog post I wrote in Feb 2012 about using Pinterest for business [...]

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