Social Networks // Pinterest

By maureen | Published: February 20, 2012

It’s visual, easy to use, natively incorporates social sharing/commenting and lets us organise all of the things we see online into categories created by the user.  Pinterest is generating a lot of noise right now because it’s generating more referrals than Google+, LinkedIn and YouTube combined.  Oh,and  it’s also the fastest website in history to reach the 10 million visitor mark.  So what’s all the fuss about? Read More »

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Social Networks // The Guide for 2012

By maureen | Published: February 16, 2012

An infographic showing 2012′s bigger social networks; who’s on them & how you can use them as part of your marketing strategy.  The most notable entry is Pinterest, a virtual pin board website that hit 10 million unique visits in the US faster than any other website in history.

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Social Media // Why customers are leaving

By maureen | Published: February 15, 2012

I’m guilty of this. I like a brand, follow, sign up for a newsletter & then mute them, unfollow & unsubscribe largely because their content is just noise cluttering up my news stream/inbox. Turns out I’m not alone. The primary reason customers are breaking up with brands? Read More »

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Online // Smartphones & Tablets

By maureen | Published: January 27, 2012

Globally, smartphone ownership is on the rise & the UK has the highest adoption rate.  Over 45% of the UK own a smartphone & over half of users access the Internet on their smartphones daily.  The research, conducted in 2 phases in 2011 (Jan/Feb & Sept/Oct) by Google & Ipsos across 5 countries, shows a global shift towards smartphones & tablets.

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App // Langelier Saturation Index Calculator

By maureen | Published: January 26, 2012

Is your pool or spa water balanced? We’ve developed an app for Tennants Distribution, the Langelier Saturation Index Calculator, that lets you calculate your LSI on the go.  It’s available now in the Android marketplace & it’s free. Read More »

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